Retail Ecommerce
During my time working with a team on Belk’s website, I took on several roles including conducting user testing, designing webpages, and providing styling specifications for developers. Through this process, I was able to contribute to the success of the project and ensure that the final product met the needs and expectations of our users.
Project scope
Waterfall Methodology
Six-month SDLC
Over 30 pages with annotation
20 hours of user interviews
SKILL SET
High-fidelity prototype
Low-fidelity wireframe
UAT Testing
UX Research
Tech Stack
Craft Manager
InVision
MS Visio
Sketch
Problem
The rebranding of a national department store required a reskinning of their entire website while mitigating technical debt caused by new user flows and UI patterns. Additionally, new responsive experiences needed to be introduced into the process for the first time.
Process
Initial retracing and mapping of the existing website were completed as low-fidelity wireframes. Annotations were added, and all functions were documented as stakeholders reviewed them to ensure compliance with business requirements.
Through user testing, I gathered valuable insights into how users interacted with the website, which helped inform our design decisions. Using this information, I created dozens of webpages and user flows that were intuitive and user-friendly.
To ensure consistency across the website, I also provided detailed styling specifications for developers to follow. New responsive mobile screens were created to align with desktop and tablet formats.
Results
After a six-month contract, over 100 pages (30+ of my contribution) were delivered on time to engineering for front-end development. I reviewed and approved initial screens for CSS accuracy and continuity.
